Saturday, September 1, 2012

Fashion's Night Out is back at King of Prussia Mall

Fashion's Night Out is back at King of Prussia Mall


Fashion’s Night Out (FNO), a fashion event created to bring the enjoyment back in shopping is here again.

On Thursday, Sept. 6, from 6 to 9 p.m., you can share a night with several models, editors, stars, fashionistas and designers as they spill throughout the stores at the King of Prussia Mall.

“In 2009, Vogue Magazine, the Council of Fashion Designers of America (CFDA) and the city of New York partnered with the hottest fashion capitals of the world to create a global event that would support the fashion industry during tough economic times and restore consumer confidence. This event became known as Fashion’s Night Out. King of Prussia Mall was the first mall in the world to be officially sanctioned by Vogue as a participant and we are currently celebrating our fourth Fashion's Night Out event,” says Kathy Smith, director of marketing.

This event serves to celebrate fashion, restore consumer confidence and boost the retail economy.Fashion’s Night Out has grown into a trendy global event, with more than 100 cities around the world participating.

“This year's fashion show is going take on a more exciting and modern look and feel. We're ditching the traditional catwalk concept and introducing a high-energy fashion presentation that replicates a professional high-fashion photo shoot. Presentations will start at 6, 7 and 8 p.m. and last about 20 minutes each. We'll show looks from more than 25 KOP retailers this year,” Smith announced.

This will be an evening of high style and fashion entertainment.

“Fashion's Night Out is a celebration of fashion and style. The event gives people an opportunity to gather with friends, dress up and express their individual style and take advantage of great offers at their favorite retail stores. We see a lot of style setters and ‘fashionistas’ every year. They come because they have a passion for fashion. King of Prussia has a reputation for staying ahead of the curve and FNO offers them an opportunity to see what will be on-trend in the upcoming season, while also giving customers a good sense of what's available in stores right now,” explains Smith.

More than 50 of King of Prussia’s hottest retailers will offer trunk shows, makeovers, giveaways and entertainment. Models will showcase the latest trends for fall by posing in a faux photo shoot beginning at 7 p.m.

“King of Prussia Mall's 2012 Fashion's Night Out will offer more interactive experiences than ever before. The fashion events are always exciting; this year's will be in the Nordstrom Court.

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