Fashion Week combines worlds of fashion and technology

Fashion Week combines worlds of fashion and technology


Mercedes-Benz Fashion Week gathers the top designers from the fashion world to display their works of art. Every season, designers push the limits of fashion to break the mold.

This season, fashion has finally met technology. Google and Diane von Furstenberg have united to integrate the world of technology into the world of fashion.

This past Sunday, models strutted down the catwalk with bold colors and Glass by Google in Furstenberg’s 2013 spring fashion show.

“The spring 2013 collection played the part with its asymmetrical cuts, platform shoes, and metallic colors to introduce this new ‘revolutionary technology,’” said DVF Sales Specialist, Alejandra Sanchez.
Glass by Google are sleek, futuristic-like glasses capable of operating like a smartphone.
“The technology adds a digital layer to what the wearer sees by enabling Internet, an Android operating system, motion sensors, GPS and a camera,” reported Hannah Elliot. “If you buy a pair of these ultralights you can update your Twitter feed, send emails and text without the inconvenience of a handheld iPhone.”

Each Google Glass has been predicted to start off at $1,500. Google co-founder Sergey Brin and Furstenberg were both flaunting the new device on Sunday throughout the day.

The footage taken during Fashion Week from the Google Glasses will be available to the public Sept. 13 titled “DVF through Glass” on the DVF Google+ page and Google’s YouTube channel.

In an official press release, Furstenberg said, “I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion.”

Furstenberg is best known for her creation of the wrap dress, which has been said to ‘symbolize power and independence for an entire generation of women.’

Furstenberg’s creation landed her on the cover of Newsweek and The Wall Street Journal in the 70s.

“She does not gear towards a specific figure. She creates clothes that fit all shapes and sizes,” said Sanchez. “Her clothes make women feel good and confident. I see it whenever a woman tries on a wrap dress.”

Her brand embodies the essence of powerful women everywhere, which I believe is a challenge in the fashion industry.

She incorporates signature prints and bold colors in her designs paralleling the confidence she exudes and the life she exceeds. In 2005, she was awarded the Lifetime Achievement Award given by the Council of Fashion Designers of America (CFDA).

The following year, she was elected president of the council.

She also sits on the board of Vital Voices, a non-government organization that supports female leaders and entrepreneurs around the world.

Through her foundation, Diller-von Furstenberg Family Foundation, she created the DVF Awards to “honor and provide grants to women who have displayed leadership, strength and courage in their commitment to their causes.” Forbes Magazine dubbed her the most powerful woman in fashion this year.