Heading into this season''s World MasterCard Fashion Week in Toronto, the event''s exclusive Stylicity program continues to celebrate the best that Toronto has to offer in fashion, beauty and style through its growing network of more than 150 local business partners. The program has also expanded its retail partnerships to include 11 major online brands this season.
"Stylicity continues to grow locally, and beginning this season we have expanded our partnership with online brands to give all Canadians an opportunity to experience exclusive retail offers during World MasterCard Fashion Week," said Lilian Tomovich, Vice-President, Marketing, MasterCard Canada. "Through these partnerships we are enabling local retailers to be part of a world-renowned fashion event and connect their brands and unique offerings with MasterCard cardholders locally, and across Canada, online.
As the official retail program for World MasterCard Fashion Week, Stylicity consists of a network of local retailers, spas and restaurants in Toronto presenting unique offers and experiences. Through the program, consumers can explore local and national merchants by leveraging exclusive offers when they pay with their MasterCard. The Stylicity program and special offers run from October 19 - November 4.
"We were delighted to be named one of the city''s most fashionable destinations during World MasterCard Fashion Week again this season," said Melissa McKenzie, Owner and Operator of Toronto''s Doll Bar Inc. "We''ve received a tremendous amount of support from the neighbourhood since being a partner and feel we have really built some lasting relationships. We''re looking forward to the upcoming season."
Since launching in Fall 2011, Stylicity has grown 100% to include partnerships with more than 150 local Toronto retailers, restaurants and online national brands. The Stylicity program provides an opportunity for partner retailers to showcase their brands and products to local and Canadian consumers with the support of MasterCard''s national marketing channels, and drive in-store and online traffic.
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