Fashion no longer a spectator sport for middle class: Book

Fashion no longer a spectator sport for middle class: Book 


Fashion, once considered a field of unequal opportunities for decades has now moved far ahead from being the playground of rich and famous and has become the biggest talk of the middle class right from Nagaland to Punjab, says a new book.

Even though Bollywood is the face of Indian fashion industry yet its alter ego lies in middle class Indian weddings is the essence of "Powder Room - An untold story of Indian Fashion" written by Shefalee Vasudev.

After being a fashion journalist for over a decade Shefali describes her book as "an untold story of Indian fashion because it involves intimate confessions from Fashion industry stalwarts like Tarun Tahilani and Sabyaschi to new models like Harmeet Bajaj. The confessions involved are more of self depreciation".

She adds, "I did not want the readers as well as the people in industry to feel that I presumably became the judge of the industry as I was sitting on the other side. So I have also included my story as a candidly told tale."

Each of the eight chapters in the book has one protagonist whose story reveals at least one aspect of how and why India 'does' fashion and the layers of insightful details surrounding it.

"The cover page explains the motive behind writing this book. The face of the girl on the cover has been powdered to avoid revealing the exact face, which is a true fact about fashion industry that not everything is revealed," Shefalee told PTI.

The author who has been an insider as well as an outsider to the fashion industry asserts that the book is an attempt of gagging the depths of Indian fashion and it should not be perceived as a chronology of history of fashion industry. MORE